About Helping Women Get Online
Helping Women Get Online is an initiative launched by Google in India, to empower women by enabling them to use the Internet.
India is one of the few countries in the world where the online audience is very skewed towards the male population, with only 30% of the active Internet users as women (Source: I-cube data, June 2013). Studies have shown that if women were to get online it would have a very positive impact on their lives, their status as well as the society.
Our endeavor at Google is always to use technology to better the lives of people. So with the aim of bringing a balance in the online space and to empower women, we have taken up the task of helping 50 million additional women get online by end of 2014.
The initiative is being carried out in collaboration with Intel, HUL, Future Group & Axis Bankwho will help drive reach, access points and digital literacy through their various efforts. We also have a host of other partners who are creating relevant content which would serve as an important information source for these women. These partners include Johnson & Johnson, indiatimes, Healthkart, Babyoye… IMRB is our research partner to help track the impact of the initiative on women in India.
In a research done by IMRB, three key barriers keeping women from getting online are access, knowledge & awareness. Helping women overcome these three barriers will form the basis of this initiative.
Some of the key activities of the initiative include: - The site hwgo.com - An Internet Toll Free Helpline number, 1800 41 999 77 to guide women if they get stuck on the Internet. - A mass media campaign on Internet Moms, to help women discover hwgo.com - Ground activations across the country - Collaboration with partners such as HUL, Intel, Future Group and Axis Bank to help drive awareness and reach for the initiative.