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With women representing only 30% of Indian Internet users, Google India launched Helping Women Get Online to empower women by enabling them to use the Internet.
Google India partenered with Tata Trusts and Intel to launch "Internet Saathi", an initiative focused on bringing women in rural India online.
A social campaign in partnership with MARD to drive awareness amongst Internet users about the online gender gap in India.
A series of three TV commercials launched to drive relevance of the Internet in a woman's life.
A campaign that encouraged current Internet users to bring their mothers online.
